We are a specialist media company that focuses on content strategy and bespoke content delivery.

Our executive team has operated at the highest level in the media industry,
having worked with leading multi-national organisations for more than
30 years, building and operating content teams on five continents.

What we do for our clients

We help our clients deliver clear and consistent messages to their target market, tailoring content to achieve maximum impact across all forms of media.

We provide a bespoke service by client, by content and by platform.

We invest time in understanding each individual client’s business, its services, aims and target market.

We produce bespoke content for each platform from Twitter feeds to company websites to national and trade press.

How we work

For new clients we carry out a full audit of their external communications and marketing material before providing an assessment of the effectiveness of what they have in place.

We hold workshops with senior executives to identify weaknesses in current communications and agree new messages that highlight the key aspects of a business and the services they provide. These messages are incorporated into a communications brief that becomes the foundation of content in all its forms.

We advise and produce a full Content Strategy covering all media platforms and target markets.

The Content Factory is an outsource house based on trusted editorial principles and our team can implement the Content Strategy by producing a full Content Plan and delivering a rolling schedule of content tailored to your requirements.

For external communications, we will advise on a rolling media strategy and write and place content in leading publications and websites where your company will benefit the most, rather than a scattergun approach to press release distribution.

Our team can handle all aspects of your content – including keeping your website updated and dynamic with news and blogs, and ensuring it stays high in search rankings.

We will compile newsletters, manage Twitter and Linkedin, and write promotional, marketing and advertising copy where required.

We have editing and production skills which allow us to manage your digital platforms, uploading text, images and video, and compiling newsletters.

Our expertise and experience, gained at the top level of national and international media, mean that our clients do not have to employ their own full-time, in-house journalist or copywriter but get a guarantee of the highest content standards. Clients have a dedicated resource, ensuring continuity and consistency across all platforms.

We can offer website design and build working with best-in-class partners.

Who we work with

We are able to take any subject and present it in a way that is simple to understand, engaging, and compelling to your prospective customers.

The Content Factory approach and experience means that we operate across a variety of sectors, including:-

ConnectSport logo

ConnectSport

The leading portal for community and grassroots sport

The Content Factory provides outsourced communication and content services to organisations in the sport-for-development sector, including social media and website management, news stories and press releases, and newsletters

Pock

Pocklington School

Independent school providing education from 4-18 years, East Yorkshire.

The Content Factory has created a set of key messages and a content strategy for the school, which is building on 500 years of tradition to reach out to pupils and parents across the UK and the world.

evolve

Evolve

Social enterprise company, Birmingham.

The Content Factory has designed a content plan which involves the creation and delivery of articles and press releases, the placement of articles in the local newspapers, and enabling executives to comment on social and broadcast media.

SIS

SIS

Supplier of betting/gaming products and services, Milton Keynes, Salford and London.

The Content Factory used its vast knowledge of the betting industry to create and deliver content for SIS’s website, customer newsletters and trade press articles. We managed social media feeds, including a Twitter campaign on Spanish football.

Totepool

The Tote

British pools bookmaker, part of Betfred, Wigan and Warrington.

The Content Factory uses its knowledge of the betting, horse racing and greyhound racing industries to deliver and manage content on the Totepool Live website, providing a seven-day-a-week service for punters.

Mission Hills

Mission Hills

The world’s biggest golf and leisure complex, China.

The Content Factory planned and managed a PR campaign to raise the profile in the UK, Ireland and the United States of the World Celebrity Pro Am held at Mission Hills. We placed articles in key publications and websites delivering content that went viral worldwide.

Supponor

Supponor

Innovative sports media and technology company, London and Finland.

The Content Factory planned and managed a content strategy for Supponor which involved creating articles and blogs for their website and social media, supplying regular newsletters, and keeping abreast of trends in sports media.

Isotoma

Isotoma

Bespoke software developers, York, Manchester and London.

The Content Factory formed a set of key messages and a content strategy that Isotoma use for its future communications plans. We re-wrote the company website to reflect the new messages, and we continue to place articles in important business publications.

Sporting Directorship

Master’s In Sporting Directorship

A degree to develop tomorrow’s sports leaders, Manchester

The Content Factory produced a set of key messages and a content strategy for Visionary Sports Investment, the course founders, to promote the course. We create, tailor and place articles, provide regular newsletters, manage LinkedIn and provide access to key national media.

SIS Live

SIS Live

Broadcast solutions specialists, Milton Keynes and Salford.

The Content Factory creates and delivers news content on demand for the company’s website and magazine. We compile newsletters for SIS LIVE clients, press releases and promotional material to support expos and conferences.

Chris Buckley

Chris Buckley is a former newspaper executive and senior editor and manager at UK News, a national news agency for Britain. He was Chief Executive of PA Sport, a global content business and formerly part of the Press Association, of which Chris was also a director. Chris, having overseen the rollout of Sportinglife.com, a new digital presence during the first Internet boom, drove the growth of PA Sport into territories worldwide, setting up businesses in South East Asia, Australia, South Africa and North America.

In 2008, Chris set up Sports Media Consulting working with federations and media companies, advising on media rights and strategy. From 2009-14, he was CEO of Supponor, a leading-edge technology business, and remains a non-executive director.

Andy Elliott

Andy Elliott is a former national newspaper executive and was Director of Content at PA Sport. Andy was responsible for PA’s global content strategy, setting up of a worldwide network of correspondents and building partnerships with governing bodies and rights owners.

Building on those relationships, Andy founded Elliott Sports Media to deliver research and consultancy projects around a range of data rights and content. He became Head of Sports Data for Satellite Information Services in 2009-2011 and was a non-executive director of Opta Sportsdata. As well as being a director of The Content Factory, Andy works as a media consultant for UEFA, a role which keeps him at the heart of the media in the British Isles.

What our clients say about us

Our mission is to help community sports organisations win coverage and awareness and the reason behind our collaboration with The Content Factory is their expertise and wealth of experience in raising the profile of clients.

Simon Lansley

Managing Director ConnectSport

“We have greatly valued working with The Content Factory in supporting us to reflect on our core messages, and how we communicate them effectively through different medium. They research carefully, support and challenge appropriately, and listen! 

I would strongly recommend them to support your organisation.”

Mark Ronan MA (Cantab)

Headmaster

“We have worked with The Content Factory on PR and marketing campaigns in both the UK and US and their professionalism, expertise, extensive network and industry knowledge are all without peer. They are a pleasure to deal with and they achieve outstanding results.”

Niall Donnelly - Director of Marketing & Communications

Mission Hills Group, China

“The Content Factory’s team are experts in content and the media. They have invested the time to understand our business and industry which means copy for our website and newsletter is authoritative and interesting and informative for our customers.”

Donna Palumbo - Marketing Manager

SIS Live

WE UNDERSTAND THE MEDIA

Our experience of all forms of media across the world means we can guide you through all your content needs. Get in touch and we’ll talk.





Alternatively, call us today on 0845 544 1866 to speak to one of the team.

Address

Suite G7
The Catalyst
Baird Lane
York
YO10 5GA